Berks & Beyond Blog

Are you capitalizing on new recruiting and interviewing technology like Skype, Twagalus and Twubs?

The names may sound bizarre, but the power they afford recruiters and HR managers is no joke. If your company wants to remain competitive in recruiting top talent, it’s time to pay attention to these emerging media:

Remote Interviews

Online interview technology has revolutionized the hiring process.  This cost-effective tool allows you to rapidly connect with viable candidates anywhere, while greatly simplifying interviewing logistics.  Instead of spending valuable time and money on travel, you can now use services like Skype and TokBox to virtually meet applicants and determine their potential early on in the recruiting process.

Mobile Technology

According to statistics from Pew Research Center, 83 percent of Americans own cell phones.  Nearly half of them (44 percent) use their mobile devices to get access to the internet.  Leverage mobile technology to reach potential job seekers anytime, anywhere by sending text alerts about your job openings and recruiting events.  Additionally, you may want to consider making your website more “smart phone friendly,” so that it facilitates the job search and application processes.

Video

Digital video enables you to get your company’s message across like no social media tool can.  By allowing candidates to literally see and hear what the true employee experience is like, video offers a powerful way to influence and engage potential candidates:

• Use online videos to enrich your online job postings.
• Add video clips of your offices, production facilities, etc.
• Interview current employees about what it’s like working for your organization.
• Demonstrate ways you take care of your employees, work for the greater good and/or stay on the cutting edge of your industry.

To ensure your videos are viewed, add them to your homepage, job postings and social media, or use QR codes to direct job seekers to them.

Twitter

Twitter can help you contact candidates in real time by instantly broadcasting or “tweeting” available jobs.  If you have a Twitter account:

• Search for relevant hashtags that qualified candidates might be using and integrate them into your tweets.  Tools like Search.Twitter.com, Twubs and Tagalus can help you identify hashtags your target candidates may be using.
• Shout out new job listings.  Services like jobshouts.com and jobamatic.com allow you to automatically feed new job listings to your Twitter account.  You can even add custom prefixes and hashtags to make the content more user-friendly and searchable.

Making changes in the way you recruit can be intimidating; however, you need to embrace emerging media to remain competitive.  Thankfully, you don’t have to do it alone.  As a leading employment agency in Southern Pennsylvania, Berks & Beyond leverages cutting-edge recruiting technology to help you win the war for talent.

With staffing offices in Harrisburg, Allentown, Pottstown, York, Reading and Carlisle, we are strategically located to provide you with the most highly-qualified and trained professionals available throughout Central and Southern Pennsylvania. Contact Berks & Beyond today!

Gather up your friends and a few choice pumpkins – it’s time to create a masterpiece!

If you need some carving tips or inspiration, check out this video and the links below. And from all of us at Berks & Beyond, have a safe, fun and frightful Halloween!

Follow these links for free carving patterns:

Pumpkin Masters

History.com Pumpkin Carving Patterns

Hershey’s Halloween Pumpkin Stencils

Want to really improve the quality of your hires?  Then make like a Boy Scout and “be prepared.”

When it comes to interviewing, preparation is critical.  Failing to do so can lead to a host of interviewing problems, including:

• Biases - quick judgments can interfere with assessment quality and accuracy.
• Inconsistencies - lack of structure and process may compromise interviewers’ abilities to determine the best candidates.
• Inefficiencies - inadequately trained interviewers are likely to ask improper questions and use poor evaluation techniques.

The result?  Ineffective interviews that ultimately yield – you guessed it – bad hires.

But by preparing ahead of time and using more effective interview methods, you dramatically increase your odds of hiring a top performer.  So before a single candidate arrives for an interview, use these tips to create a more structured, consistent process that ensures hiring decisions are based on relevant, sound information – and not merely first impressions:

1. Analyze the position to be filled. Assess what the ideal candidate will need in order to be successful in the position.  Consider:  skills, knowledge, type of experience, core competencies (e.g., decision making, customer responsiveness, problem solving, etc.), attitude, corporate culture fit and even interpersonal style.
2. Define the job. Develop a thorough job description, including the key roles and responsibilities.  Review performance evaluations of top performers in this role and ask existing team members what it would take for the new hire to succeed.
3. Develop standard interview questions. Use the requirements created in the previous steps to make a list of standard interview questions.  Ask these same questions of all applicants for the position.  Before interviews begin, determine ideal/acceptable responses for each question, to increase objectivity and improve the accuracy of your ratings.  The structure you create now will yield better quality judgments once the interviews are over.
4. Identify additional details needed to select the best candidate. Before interviewing, review additional information you will need to collect or verify, such as:  proof of certifications or licensures, records of educations, lists of references, etc.
5. Establish clear standards for non-verbal cues. Body language, eye contact, posture, appearance and other non-verbal cues all impact the first impression a job candidate makes.  But while these cues can be helpful in making a decision, they are also easy to manipulate and prone to subjective interviewer bias.  To avoid these biases and personal judgments (especially when multiple interviews are involved), establish clear standards for non-verbal cues which are appropriate for your corporate culture and employee/customer expectations.  Once you ascertain that a candidate meets your minimum standards, you can shift attention to the true substance of his responses.

These are just a few of the things you can do to improve your hiring process.  Look for future posts with more tips for hiring better.

Ensure great Hires with Berks & Beyond

Direct placement services like Berks & Beyond have the resources and expertise to quickly and cost-effectively deliver candidates with skills, experience and behavioral traits to succeed in your organization.  We use professionally trained interviewers, skills-specific testing, thorough background checks and satisfaction guarantees to ensure the success of your next hire.

It’s been about six months since Berks & Beyond last reviewed Reading’s BLS economic statistics.  At that time, we were hoping that 2011 would usher in a cycle of renewed economic growth – but improvements were still lagging in our part of the state.

This time around, we’re seeing a “mixed bag” of economic and employment numbers yet again.  On the upside, the Reading MSA’s unemployment level is down 17.9 percent from where it was a year ago, dropping from 20,400 in March 2010 to 16,700 in March 2011.  This is substantially better than the state of Pennsylvania as a whole (down 14.8 percent) as well as the nation (down 10.3 percent).  But while total nonfarm payroll employment is up by over 1 percent for both Pennsylvania and the nation, Reading’s nonfarm employment actually dropped by .1 percent over the past year.

To see just how the Reading area stacks up against Pennsylvania and the nation, download the “Reading,Pa.pdf” file on this Selected BLS Economic Indicators page, last updated May 2, 2010.

For comprehensive employment statistics, follow this link:

Bureau of Labor Statistics Reading PA: Nonfarm employment and labor force data

Want to learn more?

Contact us and a Berks and Beyond staffing professional will show you how our services can help you make the most of our current economy – by saving you money, reducing your risks and keeping your workforce lean and flexible.

When it comes to effectively staffing your business, the options are endless – and can be, frankly, a little overwhelming.  Today’s post is dedicated to straight talk about a strategic staffing service that may be of real value to your organization:  planned staffing.

The 101

So, what exactly is “planned staffing”?

Simply put, planned staffing is the strategic use of temporaries to accommodate workloads known to vary in seasons or other cycles.  Traditional planned staffing strategies typically allocate between 10 and 20 percent of the total workforce as supplemental (temporary) employees.

To implement a planned staffing solution, a company’s decision makers meet with a highly trained staffing professional to discuss how the organization’s workload changes throughout the year.  The staffing professional then analyzes the company’s workforce needs, and designs a comprehensive plan for managing the peaks and valleys with supplemental staff.

When business surges, temporaries are brought in to handle the additional business volume.  Once the peak cycle is completed, the staffing firm reassigns its employees to other companies.

Planned Staffing Benefits

For businesses with (at least somewhat) predictable surges in demand, a planned staffing option offers a number of benefits:

• Flexibility.  Bringing in supplemental staff allows you to handle surges in demand without impacting fixed expenses.  Your workforce stays lean and flexible.
• Less risk and expense.  Using temporaries during short-term peak periods is less burdensome, risky and expensive than hiring – and then laying off – direct employees.
• Instant access to the help you need.  Your staffing provider will recruit in advance of your needs, to ensure you have qualified candidates ready to work – right when you need them.  At your request, the staffing firm can even develop customized orientation materials to get temporaries up-to-speed more quickly.
• Fewer layoffs.  When business slows, it’s the temporaries who go first.  As a result, core employees enjoy increased job security.
• Less burnout and overtime.  Using supplemental staff reduces overtime and eliminates the burn-out overwork can cause.
• Hiring benefits.  When you implement a planned staffing solution, you have the luxury of hiring employees from a pool of temporaries who are already trained, and have proven their dependability and cultural fit.  Discuss your temporary-to-hire options with your staffing provider.

Is a Planned Staffing Option Right for Your Business?

If your business experiences frequent and/or predictable changes in workload, contact Berks and Beyond.  We’ll discuss your needs, help you weigh your options and determine if planned staffing is right for your organization.