Berks & Beyond Blog

If you’ve watched the news lately, or followed the markets, you’ve probably found the economic data as puzzling and disconcerting as I have.  Up one day, way down the next.  One economic analyst talks about a slow recovery, the other warns us of the next recession.  The roller coaster we’re on isn’t showing any signs of smoothing out, thus leaving companies – and employees – wondering what’s next.

The honest answer is that nobody knows.  And for the people who work in your organization, that may be the most stressful part.  Uncertainty breeds fear.  And fear breeds discontent.  When people are unsure of their futures, they fill their minds (and waste their time) with irrational fears and “what ifs.”

During hard times, companies rely on their employees to help pull them through.  But unfortunately, that’s precisely when top performers are most likely to quit.  Watching others get laid off, chronic overwork and nagging uncertainty can all drive your best people out the door.

When your staff is worried, it’s up to you to control the outcome.  Now is the time to motivate, retain and even re-recruit your top employees, using the following ideas:

• Be honest. When times are tough, there’s a natural tendency to buckle down, work harder and avoid others.  This is a deadly mistake.  Without good information from you, your employees will draw their own (possible incorrect) conclusions.  In general, it’s far better to be forthcoming – even about bad news – than to withhold information.
• Involve top performers in developing solutions. Talk about the problems facing your organization and challenge your best employees to help create the solutions.  With a vested interest in the company’s success, and control over the ways problems are tackled, your staff will be more likely to stay through difficult times.
• Invest in one-to-one management. Layoffs, customer attrition and other sources of bad news tend to create a turbulent workplace.  Calm the waters by scheduling one-on-ones with each of your key team members.  Review the improvement plans being enacted, as well as the challenges and opportunities ahead.  Outline clear expectations for each employee’s performance and the outcome that will occur if that performance is achieved.  If layoffs are likely, clearly delineate the situation that will trigger the cuts and what must occur to avoid them.
• Offer market pay. While this may not be the ideal time to consider increasing personnel expenses, don’t short-change yourself by under-compensating your staff.  Evaluate your pay and benefits package to ensure it’s competitive.  While money alone typically won’t drive high performance, a compensation package that is perceived as being unfair will create resentment – and drive employees out the door.
• Actively re-recruit top performers. Your company surely invests in marketing to existing clients.  Why?  Because it costs five times more to get a new customer than to retain an existing one.  The same is true of employees.  Top performers are incredibly expensive to replace.  Rather than take chances, be proactive about keeping them satisfied.
  Ask your employees to help keep the team together, by identifying those they feel are at risk of leaving.  Tell your employees how much you value them – regularly.  Find out what frustrates your best employees and develop ways to alleviate the sources.  Help top performers define career paths within your organization.  Bottom line, do whatever you can to keep your best and brightest inspired to continue working for you.

During times of crisis and uncertainty, true leaders emerge.  Get out of your office and go invest in your biggest asset – your people.  Let them know that they are more than just survivors; they are the champions who will create your company’s future success.

Contact Berks & Beyond today to find out how our direct hire services for Central and Southern Pennsylvania employers can deliver the high performers you need to thrive in this tough economy.

At Berks and Beyond, we regularly recognize both our internal employees and field associates (temporaries on assignment) for their responsibility, integrity and work ethic.  Why?  Because showing our employees how much we appreciate their hard work and service to the company is a great way to raise morale (and profits, too).

So what does your company do to motivate employees?  Looking for some new ideas?

Beyond straightforward cash incentives (which are great, but not always financially feasible), here are a few thoughts and tips on how to effectively show your appreciation:

• No occasion is necessary.  You can tell others how much you value them and their contributions any day of the year – really!
• Ask employees what’s important to them.  The more closely your incentives align with employees’ wants and needs, the more effectively they will motivate.
• Find opportunities to recognize employees at all levels.  While you’ll logically want to reward top sales performers, don’t forget about the less visible employees who facilitate their success.  Make sure that your incentives send the message that all employees in your organization are valuable.

Five Ways to Show Appreciation

• Say “Thank you.”  Do you hear these two words enough?  If not, start a new trend on the job.  Remember, this simple phrase is extremely powerful – and it’s free to share.
• Provide new opportunities.  Give your employees chances to learn more (via training or cross-training), use their talents, attend association meetings, or represent your organization at civic and philanthropic events.  In addition to motivating your staff, you’ll wind up with more well-rounded employees.
• Distribute coupons for a paid hour off.  For many employees, knocking off an hour early, or coming in an hour late is a huge morale booster.
• Create and celebrate a fun holiday or seasonal tradition.  Schedule the celebration at the end of your busiest or most stressful time of year, to give employees something to look forward to.  Get creative with your ideas and ask for employee input.
• Offer flextime.  Permitting flex time allows employees to work the same total number of work hours, just at different times or locations.  This gesture lets your employees know that you respect their lives outside of work.  And during stressful economic times, facilitating healthy work/life balances for employees is a huge motivator.

Need to motivate a staff that’s stretched too thin?

If you or your staff is working too hard, Berks and Beyond can help.  Use our staffing services to offload non-essential activities, reduce overtime, minimize burnout, and reduce turnover due to overwork.

Question:  What’s the one thing you can do to motivate employees, build camaraderie, and strengthen leadership – all while helping your staff understand company goals and vision?

Answer:  Hold a team-building event.  It’s a great way to boost the morale and spirit of any group.  And (despite the collective groan I can hear echoing through cyberspace) they CAN be fun.  Just follow these seven simple steps to make sure that your event is a success and not a flop:

1. Get out of the office.  If each day looks pretty much the same for your employees, shake things up a bit.  Conduct your event off-site.  A change of scenery will refresh, recharge, and reenergize your staff (and minimize distractions).
2. Generate excitement before the event.  Encourage full buy-in by using internal communication to get everyone interested.  Use e-mails, memos, your website, bulletin boards, etc. to arouse curiosity and generate enthusiasm.
3. Mix it up.  To stimulate interest and involvement throughout the day, divide your program into several sessions including work, play, and socializing.  End the day with a mealtime activity, awards ceremony, or happy hour.  Remember to include activities that are fun and relaxing, as well as frequent breaks, so your staff can recharge.
4. Get up and move around.  Games and outdoor challenges are an excellent way to encourage team cohesiveness.  They will allow your team to burn off some energy while building trust and respect among members.  Try a ropes course, a hike, or other trust-building games.
5. Record your memories.  To make a lasting impression and extend the program’s impact, document your day.  Hire a photographer, make a video, or take pictures yourself.  After the event, hand out pictures or highlight the event in your company newsletter or on your website.
6. Allow time to process and reflect.  Throughout the day, discuss new learning and how it applies to specific jobs as well as the company.  Games and activities will be of better use if you allow your team to reflect on the purpose and meaning behind each.
7. Solicit feedback.  At the end of the day, ask participants to complete a simple survey.  It’s a great way to find out what employees liked (and didn’t like) and garner recommendations for the next event.

Let Us Help You Build a Better Team

At Berks and Beyond, we have the resources and staffing services to make your team even stronger.  Contact us today to learn more.