Berks & Beyond Blog

You found out about a dream job.  You know you’re perfect for it – you have the right experience, all the required skills, and the personality to excel in this position.  But then again, so do about 50 other candidates.

So how do you make sure your resume doesn’t wind up in the “circular file”?  One way to get a leg up on the competition is by crafting an effective cover letter.  A strong cover letter allows you to:

• personalize your resume
• emphasize your strengths and assets
• set yourself apart from others with similar qualifications
• interest employers in interviewing you

Here are a few tips for preparing an effective cover letter:

1. Review sample cover letters.  Visit your local library or conduct an online search to access examples.
2. Personalize the cover letter for each employer, so it specifically relates to the job for which you’re applying.  Address it to a particular person by name.
3. Make sure your cover letter looks good and is easy to read.  Pay particular attention to spelling, grammar, spacing, paragraph length and margins.
4. Limit the cover letter to one page.
5. Include something in the first paragraph that piques the reader’s interest.  Try to tie in company-specific information, to show you’ve done your homework.  Research the company online for ideas.
6. Put yourself in the employer’s shoes.  In the body of your cover letter, focus on what you can do for the company.  Highlight your ability to make or save money, assume or delegate responsibility, achieve measurable objectives and conserve time.
7. Communicate your interest, motivation and strengths.  Briefly describe your assets and qualifications, without duplicating your resume.
8. Express your enthusiasm for the job.
9. Emphasize your achievements.  Conversely, do not stress weaknesses such as a lack of experience.
10. Include a call to action.  Ask for an interview and state specifically when you will call to follow-up (allow at least three business days from when you send the letter).

Looking for more job search information?  Visit Berks and Beyond’s Candidate Resource Center.  It’s full of articles and links to help you land that perfect job.